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Better Than Best

When does pursing what is “best” actually work against you? What’s in your best interest may be a pursuit of a better option. This short (2.5 min video) will change your thinking and, quite possibly, your next decision.

  • Matt Daniel says:

    Great message, Dan! “Best” feels impossible to define but “better” is simply incremental. Just a notch above another alternative. Easy. That means a realistic target we can actually get our arms around. Getting better all the time, my friend. Hope you’re well.

  • Jon Schwartz says:

    Couldn’t have said it better myself. Our friend Mike Rayburn asks the audience, “What would it take for you to be the best?” And I’m thinking an alternate universe. There can only be one best. There’s not more best, or most best, there is only one best. But you can always be better.

    • Dan Thurmon says:

      Excellent points, Jon. I’d also add that “best,” even if it is attained, is generally a temporary, and therefore highly unstable position. If that’s your standard, you’ll make yourself nuts. Keep it simple. Get better, then better still.

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